Chapter 1: Getting started with Facebook Ads Manager dashboard
What is Facebook Ads Manager?
Facebook Ads Manager is getting popular these days due to its easy way to set up an ad campaign to reach out to potential clients. It is basically an ad management tool that helps you to create, edit, and analyze FB campaigns. Now, setting up a campaign becomes super easy because FB has combined Ads Manager and Power Editor into a single platform that helps you to create and monitor ad campaigns on different advertising platforms powered by Facebook like Instagram ads.
Features of Facebook Ads Manager
1. You can create an ad for different devices such as desktop, mobile or both.
2. It lets you to choose a space on a page where you wish to display your ads, for example, News Feed, Right-Hand Column.
3. You can simply upload your all contacts in order to custom target the market.
4. Discover people of the same campaign to target them.
5. Know the best ways for ad elements and strategies through A/B testing.
How to locate Facebook Ads Manager?
To find your FB Ads Manager, go to the left sidebar and click on the " Ad Center " drop-down arrow of any Facebook page, pick "All Ads" starting from the drop-down and click on " Ads Manager " at the footer of the page.
You will now reach your Facebook Ad Accounts page where you will find an outline of your ad account. If you have more than one ad account, here's the place you can choose which account to manage, as well.
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Then again, you can go to https://www.facebook.com/ads/manager. You will be redirected to the FB Ads Manager of your own ad account. If you have multiple accounts to manage and need to change to another ad account, you can use the account from the drop-down menu to do the switch.
Using account by colleagues/employees
If you wish to allow your employees or to manage and create Facebook ads using your ad account, you'll have to give them access to the ad account and allow them the proper advertising jobs. Here are some easy ways to do that:
Step 1: Navigating to Ad Account Settings
Click on this symbol, take your cursor over "All Tools", and pick "Add Account Setting". If you don't see this option, you may be in your Facebook Business Manager. You would need to click on "Ads Manager" first and afterward follow the steps as mentioned above.
Step 2: Add a User
Go to “Account Roles” on the left column and click on the “Add a User” button to add a person to your ad account.
Step 3: Give a role to a person
This is an important step where you have to give a person a role to manage your account. Here, various roles and permissions are granted to a person like-
Analyst- Can see just the ad performance and have access to your Facebook ads data and create reports.
Advertiser-Can edit and create the ads thought the payment method associated with the ad account
Admin- can edit the payment details and manage the roles and do everything like Analyst” and an “Advertiser”.
Get to know your Facebook Ads Manager dashboard
You'll have the option to deal with each part of your Facebook ads to get familiar with your Facebook Ad Manager dashboard. Here, you can discover all the important tools, menus, and buttons such as- Top navigation bar, Create an ad, spending over the most recent 7 days, Reporting table of all your Facebook ads, Facebook ads filters, Stats filters.
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Navigation Bar
Below are the vital options on the navigation bar:
Menu: Facebook refreshed the dashboard lately and moved most choices into this menu. Tapping on the symbol raises all the Facebook advertising options, for example, Ads Manager, Power Editor, Ad Account Settings, and more.
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Search: The search bar permits you to look for your campaigns, ad sets, ads, and Frequently Asked Questions (FAQs).
Business Notifications: Clicking on the globe symbol shows you just the notifications of your Facebook Pages.
Your Pages: Clicking on the flag symbol permits you to rapidly right to use any of your Facebook Pages.
Help: You can get into Facebook advertising tips, FAQs, and ads glossary.
Chapter2: How to create and edit Facebook ads?
Create an Ad
To create an Ad, click on the “Create Ad” green button in the upper- right corner of the FB ads manager.
After clicking on create a new ad, there will be options of fifteen different ad objectives, for example, promoting your Facebook Page, getting installs of your app and boosting your posts.
Creating Ads through Facebook Ads Manager
While preparing your Facebook ads, you will need to focus on a few things for instance; you may see a grammatical error in your advertisement after creating the Ad. Or on the other hand, an ad set is performing great, and you need to increase your budget.
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To edit an existing Facebook campaign, ad set, or ad, take the cursor over the ad name and click on the edit symbols. A popup will appear from the right, where you can change the campaign, ad set, or ad.
Edit Facebook ads
A cool element of Facebook Ads Manager is that it permits you to edit various Facebook campaigns, promotion sets, or ads simultaneously. To bulk edit, a group of campaigns, ad sets, or ads, check the boxes in the first column and select "Edit" on the navigation bar that'd show up above.
For campaigns, you can edit the campaign name, set a campaign spending limit, and switch the campaign on or off.
For ad sets, you can edit the ad set name, edit the ad placement, edit the budget and schedule, edit the target audience, edit the optimization and delivery, and switch the ad set on or off.
For ads, you can edit the ad name, edit the destination, edit the creative of the ad, and switch the ad on or off.
Chapter 3: Analyze the performance of FB ads
Facebook Ads Reporting
If you have defined the objectives for your business, you'd need to perceive how your Facebook ads are performing against your objectives.
For example, if you are using Facebook ads to get registration for your product, you might be curious to know which ad in your campaign is driving the most enroll, how many people enlisted through those ads, and how much each registration would cost to you.
Using Facebook Ads Manager’s ads and stats filters, you can simply discover about them and generate a fresh report for your business.
Ads filters
There are 4 ways to use a filter for finding particular ads or group or ads:
- Search
- Filters
- Date range
- Ad tier
Search: You can look for your ads by:
- Campaign Name
- Ad Set Name
- Ad Name
- Campaign ID
- Ad Set ID
- Ad ID
Filters: You can filter your ads by:
- Saved Filters – previously created filters or new filters you have saved.
- Delivery – The status of your ads
- Objective – Your ad optimization details such as Brand awareness or conversions
- Buying Type – Payment of the ads for instance: Auction or fixed price
- Placement – Ad placement on a page for such as Facebook right column or Instagram
- Metrics – Measurements and performance of your ads
- Date Updated – Date of the updated campaigns.
Date range: Select the date range below for your ads:
- Lifetime
- Today
- Yesterday
- Last 7 days
- Last 14 days
- Last 30 days
- Last month
- This month
- Custom
Ad Tier: This is a different way to filter your ads such as campaigns, ad sets, or ads. It can be found above the reporting table on the left side. Here, with the drop-down, you can switch between:
· All Campaigns
· All Ad Sets
· All Ads
It allows you to use multiple filters at the same time. After applying the filters, you can search for all your ad sets having all the details about conversions and lifetime spend of a month.
You can save these filters for future purposes. To save them, look at the right side where you will be able to see the gray filter bar.
Performance stats through filters:
Facebook gives you an abundance of information for your ads and an amazing system to redo the reporting table to show information that is significant for your business. The two primary approaches to modify your reporting the table is through Columns and Breakdown.
Columns
There are a few presets of columns you can look to find the significant information rapidly:
Performance- Results, Reach, Costs, Amount Spent, etc.
Delivery- Reach, Frequency, CPM, Impressions, etc.
Engagement- People Taking Action, Reactions, Comments, Shares, etc.
Video Engagement- Impressions, 3s Video Views, Cost per 3s Video Views, etc.
App Engagement- Mobile App Installs, Mobile App Actions, Cost per Mobile App Install, etc.
Carousel Engagement- Reach, Frequency, Impressions, Clicks, etc.
Performance and Clicks- Results, Reach, Cost, etc.
Cross-Device- Website Actions, Mobile Apps Install, Website Action, Conversion Value, etc.
Messenger Engagement- Link Clicks, Messaging Replies, Blocked Messaging Conversations, etc.
Offline Conversions- Purchase, Purchase Conversion Value, Cost per Purchase, etc.
If none of these presets meets your requirements, you can either additionally, tailor the presets or make your own presets by picking " Customize Columns " in the Columns: Performance drop-down.
Customize columns options
A pop-up will show up where and you can deselect or choose more measurements as per your requirements.
The information in the reporting table can be arranged by clicking on the heading for every section. If you are indistinct of what the measurement is, reach "I" close to the measurement, and a popup with details will show up. You can flip between “Overview”, “Details”, and "Related" to discover more.
You’re able to select up to one criterion from each section (e.g. one from Delivery, one from Action, and one from Time). For example, you can see the results of your ads broken down by age categories, devices, and weeks.
Breakdown
You can get more details into your Facebook ads by breaking down the records further. You can break down the information by:
Delivery (Age, area, or portal)
Activity (Conversion device, destination, or video view type)
Time (Day, week, or month)
You're ready to choose up to one standard from each part. For instance, you can see the consequences of your ads separated by age categories, devices, and weeks.
You can see the below image to get an idea about how your reporting table would appear after choosing the proper columns and breakdown:
Exporting, sharing, and saving Facebook Ads reports
When you have discovered the information that you the requirement for your report, you can export, share, or save it as a report.
Facebook ads manager export, share and save
Exporting, sharing, and saving Facebook Ads reports
When you have discovered the information that you the requirement for your report, you can export, share, or save it as a report.
Facebook ads manager export, share and save
· Export: Export your data into Excel or CSV record.
· Share: This choice gives you a link to the perspective on the information you made, which you can impart to individuals who approaches your ad account.
· Save: This button is split up from the Export and Share options. It is situated close to the upper-left corner of the dashboard. You can utilize reports to save perspectives on information to return to later or plan an email to send the report to you daily, weekly, or monthly.
Chapter 4: Check the performance of your Facebook ad
Know the performance of your Facebook Ads
To make more powerful Facebook ads, you should break down the presentation of your individual Facebook ad. Facebook Ads Manager permits you to dig down to all of your campaigns, ad sets, or ads, giving more accurate data, for example, results after some time and demographics breakdown.
To do as such, click on the name of the advertisement. You can choose and see numerous campaigns as well, ad sets, or ads through the checkboxes in the first column. This is the thing that you would see when you see campaigns:
The insights diagrams segment contains charts that envision your advertisement's information to give you an initial outline. Here, you will find three tabs — Performance, Demographics, and Placement.
The performance tab shows you the performance of you as over your chose date range. There are three preset graphs, showing the outcome of your ad as per its goal, its range, and the total spending. You can customize the diagrams as well to look at two measurements of your decision.
The Demographics tab shows you the gender and age breakdown of the information in your advertisement. You can flip to see the breakdown of the advertisement results, impressions, reach, and money spent.
The Placement tab gives you how your ad worked on various platforms such as Facebook, or Instagram and placements. You can see information like advertisement results, impressions, reach, and money spent across platforms.
The summary area gives you a rundown of your advertisement, for example, delivery, objective, the amount spent today, and total schedule. There are some alternatives to flip your ad on or off, edit your advertisement, make a comparative advertisement, or delete the advertisement.
The reporting table is like the one on the dashboard. The main distinction is that it doesn't display all your Facebook advertisements. If you are seeing a campaign, it shows you just the ad sets or ads in the campaign. If you are seeing a promotion set, it shows you just the advertisements in the ad set. If you are seeing an ad, it shows you just the advertisement.
Chapter 5: important tools and resources
Other useful features and tools for Facebook
Here are a few components outside of the Facebook Ads Manager, which may be valuable to you. They are available by means of the menu button in the upper-left corner of your Facebook Ads Manager.
Audience Insights
Audience Insights is a way to assist you in studying your target audience with amassed data about the audience’s demographics, location, behavior, and more.
For instance, if you are interested to understand individuals who liked your Facebook Page, you can select your Facebook Page under the "People Connected to" segment on the left. Audience Insights will display you their demographics, the Pages they loved, their area, and so many things.
If you wish to reach that audience, you need to hit the green “Create Ad “button to make an advertisement as per the target audience.
Power Editor
Power Editor is for the individuals who wish to make a lot of advertisements and need to have explicit control over how the ads are served. You can get to the power editor through the Facebook Ads menu, under "Create and Manage".
Pixels
Facebook pixel is a few lines of code that empower you to use the actions individuals make on your site to make better Facebook ads. By setting the pixel code in the header of your site, you can follow conversations on your site, enhance your ads for conversions, and remarket to individuals who have visited your site or taken particular activities on your site.
To create your Facebook Pixel and track transformations, go to "Pixels" through the Facebook Ads menu, under "assets".
Relevant resources
As I mentioned earlier, there are so much to learn about Facebook ads. I know I haven’t been able to cover everything about Facebook advertising. If you are interested in learning more and diving deeper into Facebook advertising, here are some tools and resources you might find useful:
Significant assets
As we discussed above, there is such a long way to go regarding Facebook advertisements. We probably have not mentioned everything about Facebook advertisements. However, there are some tools you may use to ease the process of Facebook advertising such as-
Facebook Ads Manager mobile apps
If you need to deal with your Facebook ads in a hurry, Facebook has made a Facebook Ads Manager application for iOS and Android platforms. With the application, you can make ads, deal with your campaigns, get notifications about your advertisement performance, and check the measurements of your ads.
Facebook's Creative Hub
Facebook's Creative Hub is probably the most recent tool for advertisers and marketers. It permits you to make mock-ups of ads, see them like they are live on a Facebook News Feed or Instagram Feed, and work together and share thoughts with your group.
Furthermore, it has an Inspiration Gallery for you to find how different organizations are taking benefits of the different ad configurations, for example, carousel and 360 videos. Here, you can make the mock-ups for your ads.
Facebook ads tips
Facebook has made a resource of tips and suggestions for improving the nature of your Facebook ads. It covers everything from composing your ad duplicate to making recordings for the mobile channel to taking advantage of the Facebook pixel.