eBee

e-bee^TM is an end-to-end global platform on which commerce is run. At its core, sits a robust rule based engine with built-in workflows, grids and triggers, configured in accordance with B2B and B2C industry requirements.

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

From The Client

“SocialKit folks have constructed such a solid association with our association that we think of them as an augmentation of our IT division. We generally realize that great administration is only a telephone summon or email and that we will get the same level of consideration they generally give that makes us feel like we're their top need.”