You can find about Going Green anywhere, but none of them offers what In AWE does, as it brings the work of people and organizations working towards this cause.We cover Green Certified buildings, Technology, Environmental Practices, CSR, Products, Art, Profiles, Software, and much more!
Challenge
Target to events in different cities
Solution
A dynamically innovative digital marketing suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.13%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 27%, surpassing the client’s target. February 2016 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 295%.
0.13% CTR
27% less CPA
295% ROI
From The Client
“Wow...what a brilliant team for digital marketing who covers all area SEO, SMO, search marketing over the Google adwords and Faceook.
Keep doing good work guys!!!”