Driven by our passion & innovation, Thought inc is a Leading International Technology & Development Firm. Our core focus is in creating solutions for individuals and companies which position them on the cutting edge of technology.
Challenge
Target audience will be Gauteng based and require minimum 8-10 leads per day.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.12%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 40%, surpassing the client’s target. July 2013 saw post-click revenue – (generated by both organic and the prospecting campaign) – produce a Return on Investment (ROI) of 310%.
0.12% CTR
40% less CPA
310% ROI
From The Client
“Great work & commitment!.”