The need to have a solid social media presence has developed over recent years, especially when it comes to visual content overwhelming a great part of the social media landscape that we are aware of in the present age. With this, however, comes improving your brand and personal profiles with high-quality content. So, whether you design your social media images through applications like Canva or PhotoShop, use free stock photos, or take your own photos utilizing a camera, social media images are key to engaging with your audience, getting your brand message across and ultimately standing apart outwardly.
From profile pictures Twitter headers to cover photos and thumbnails, it has become important for brands and people to effectively convey them using great quality images. No two platforms are the same, however, so when it comes to utilizing images across different platforms here is your ultimate guide to social media image sizes with the specific dimensions and tips to help you choose the correct image.
We will cover the below social networks:
| 1. | |
| 2. | LinkedIn |
| 3. | Twitter |
| 4. | YouTube |
| 5. | Instagram |
| 6. | Pinterest |
1. Facebook
As the world's largest social media platform, Facebook is a network where you can reach and engage audiences if you are sharing high-quality, relevant content. However, before you share anything, you need to verify the image sizes on Facebook to make sure that the aspect proportion is correct and you're enhancing for viewing over multiple devices. The type of device you are utilizing impacts how users will see your images on their timeline.
Facebook Profile Photo Image size
Profile Photo: 180x180 pixels
This is the primary, square image that represents your brand or personal profile and appears layered over your cover photo. This also appears when you post over Facebook page dividers or when you comment on different posts. There are, however, a few more things that you need to think about the social media dimensions that you should use for your Facebook profile picture:
The picture will appear on a Facebook page as 170x170 px on desktop, 128x128 px on mobile devices, and as a photo thumbnail all through Facebook as 32x32 px. On desktops, profile pictures are located 16 pixels from the left and 176 pixels from the highest point of your cover photo when viewing on your desktop. Profile pictures are located 24 pixels from the left on Smartphones. Plus, they are 24 pixels from the left and 196 pixels from the highest point of your cover photo. The size of the thumbnails of Facebook is 32x32 px.
(Read Also: Facebook Ads Manager: How To Use FB Business Manager With Simple Steps?)
Facebook Business Page Profile Photo size
Business Page Profile Photo: 180x180 pixels
There is a fine line between a personal Facebook profile picture and a Business Page profile picture. However, with recent updates of Facebook, some certain characteristics that will make your Business Page profile picture stand apart more on the platform:
· The picture will appear on the page as 170x170 px on desktop, 128x128 on mobile devices, and as a photo thumbnail all through Facebook as 32x32 px.
· The image will be cropped in order to fit a square.
Facebook Cover Photo Image size
Cover Photos: 820x312 pixels
On your specific timeline, a cover photo will have appeared which is layered just behind your profile picture. While your profile picture might be an image of yourself or your brand logo, your cover photo is a space where you can get creative and include your brand tagline, an item photo, or whatever else that speaks to what your identity is.
· Images that are less than 820x312 pixels will stretch.
· The base social media dimensions for cover photos are 400x150 px.
· Your cover photo will show at 820x312 px on desktop and 640x360 px on mobile devices.
· For the best results, ensure that you transfer an sRGB JPG file less than 100 KB.
· If your cover photo includes an image or text, it could be best to use a PNG file.
Facebook Shared Image size
Shared Image: 1200x630 pixels
As one of the basic methods of sharing content on Facebook, shared images will consistently appear on your timeline and should ideally appear in a large portion of your followers' news feeds — in spite of the fact that, with the decrease in organic reach, it's not likely that everyone will see your post. However, the more people engage with your shared post, the more likely it is that the rest of your followers and their followers will see that movement.
(Read Also: Best Time To Post On Facebook: Get Maximum Exposure)
· The recommended transfer of social media image size is 1200x630 px.
· The shared image will appear in the news feed at a most extreme width of 470 pixels and will scale to the greatest aspect the proportion of 1:1.
· The shared image will appear on Facebook page at a most extreme width of 504 pixels and will scale to the greatest aspect proportion of 1:1.
Facebook Shared Link Image size
Shared Link: 1200x628 pixels
Facebook also permits you to share a connection with a little square image to the left and text on the right, or with a larger rectangular image on top with text underneath.
· The recommended transfer image size is 1200x628 px.
· Square Photo: a base social media dimension of 154x154 px in the feed.
· Square Photo: a base social media dimension of 116x116 px on-page.
· Rectangular Photo: a base social media the dimension of 470x246 px in the feed.
· Rectangular Photo: at least 484x252 on-pages.
· Facebook will also scale photos under the base dimensions. For the best results, increase the image resolution at the same scale as the base size.
Facebook Highlighted Image size
Highlighted Image: 1200x717 pixels
If you wish to enjoy your first milestone, no matter if it is related to your business or a personal one, an image according to your achievement will come on your timeline, however, it will take some more space as compared to a shared connection or image.
· This image will appear on your page at 843x504 px.
· For better quality, choose to transfer this image at a higher resolution at that scale.
Facebook Event Image size
Event Image: 1920x1080 pixels
If you upload or share an image for your Facebook Event, it will help you to get more audience. For this, you can share notifications to your audience who are interested in your event. You need to use the right image for the Facebook Event cover photo.
· Facebook will scale down to the base social media dimensions of 470×174 px.
· The event image will appear in the feed at 470×174 px.
2) LinkedIn
As the world's largest professional social media network (with over 700 million users), LinkedIn has become a great platform to secure positions and employment as well as to connect with suspected leaders, increase expert bits of knowledge and create B2B Marketing campaigns. If you don't have the time or resources to create your own images for LinkedIn, use stock photo sites, like Unsplash, to get free social media images that you can use as a feature of your B2B content marketing strategy.
LinkedIn Personal Profile Photo size
Personal Profile Photo: 400x400 pixels
This is the primary image that represents you on your personal LinkedIn account so whenever someone is viewing your profile, this is one of the main images that will be seen in the first place.
· It is recommended to have a profile picture between 400x400 px and 20,000x20, 000 PX.
· Your photo should have a base social media dimension of 200x200 px.
· The most extreme file size is 10MB.
· Personal image types are limited to JPG, GIF, or PNG.
LinkedIn Personal Background Image size
Personal Background Image: 1,584x396 pixels
Like the cover photo that appears behind your profile picture on your Facebook feed, this personal foundation or header image will also appear behind your personal profile image.
· The recommended foundation image size is 1584x396 px.
· The greatest file size is 4MB.
· Personal foundation image types are limited to JPG, PNG, or GIF.
LinkedIn Company Profile Photo size
Company Profile Photo: 300x300 pixels
This image will appear acceptable next to your company or brand name on your LinkedIn homepage. This image also appears in the "Companies you might need to follow" section, so the more enticing and high quality this image is, the better to draw in audiences to your page.
· The image size should be 300x300 px.
· The base image size is 300x300 px.
· The greatest file size is 4MB (Square format).
· Company profile image types are limited to PNG, JPG, or GIF.
LinkedIn Company Cover Image size
Company Cover Image: 1,536x768 pixels
(Read Also: Tips To Schedule Tweets On Twitter To Get Maximum Engagement)
This image differs from your personal profile company photo because the company covers will take up the entire top space of the page. The cover, or header image, will appear larger than the personal dimensions, which gives companies a smidgen more space to showcase themselves.
· The recommended image size is 1,536x768 px.
· The base image size is 1,192x220 px.
· The greatest file size is 4MB.
· The image will display at 1,400x425 px.
· Company cover image types are PNG, JPG, or GIF
LinkedIn Shared Image or Link Image size
Shared Image or Link: 1,200x627 pixels
This is an ideal resolution for an image that needs to be posted on LinkedIn. This will share a photo or have a link to a blog post as well as news articles containing a photo.
· The recommended size for images or connections is 1,200x627 px.
· This image or connection will appear at 552x289 px.
· Shared image or connection phototypes are limited to PNG, JPG, or GIF.
LinkedIn Hero Image size
Hero Image: 1,128x376 pixels
This photo is where you can provide a more in-depth take a gander at the everyday experiences of your company's employees. The hero photo also sits as a banner at the highest point of your company page and is normally larger than other LinkedIn photos.
· The base image size is 1,128x376 px.
· The most extreme file size is 2MB.
· Typically set to a landscape format
· Image file types are limited to PNG, JPG, or GIF.
LinkedIn Square Logo Image size
Square Logo: 60x60 pixels
This is the company or brand image that appears when you are being searched, and because it is so smaller in photo size, you need to make sure that the photo you use is as yet recognizable and eye-getting to your audience or potential job candidates.
· The picture size is 60x60 px (which is resized to fit).
· The most extreme document size is 2MB.
· Picture document types are restricted to PNG, JPG, or GIF.
LinkedIn Business Banner Image size
Business Banner Image: 646x220 pixels
These sorts of pictures are more noticeable to us because they show up at whatever point a user visits your company or brand page. With this picture situated on your landing page, this is an incredible method to draw in with your user, who has undoubtedly been actively searching for you.
· The base picture size is 646x220 px.
· The most extreme record size is 2MB.
· Normally set to a scene format.
· Picture document types are restricted to PNG, JPG, or GIF.
3) Twitter
If you need to definitively draw in with your audience, and see what your customers are stating about you, Twitter is the platform to watch out for. With ongoing updates made not simply to the user experience and interface of the platform but also the format, here are some rules to utilizing social media pictures on Twitter.
Twitter Profile Photo Image size
Profile Photo: 400x400 pixels
Your Twitter profile picture is the primary picture that presents you or your brand and is shown at 200x200 px in a round format but 400x400 px as a square picture. The most extreme file size for this photo is 2MB and the picture types are restricted to PNG, JPG, or GIF. What's more, there are 3 different spots that your profile photo can show up on Twitter:
On Your Page: this is the biggest showcase of your Twitter profile picture and can be seen by your followers just as audience individuals who run over your account organically or by paid media.
In-Stream: this is a more modest rendition of your profile photo and shows up in a follower's Twitter stream each time you Tweet. It will also show up in the surge of your's followers each time your tweets are re-tweeted.
(Read Also: Tips To Schedule Tweets On Twitter To Get Maximum Engagement)
Who to Follow: Your profile photo will also show up close to a link to your page in the "Who to follow" box. This is found legitimately to one side of your Twitter stream so guarantee that you use a high-quality picture that is eye-catching and effectively conspicuous.
Twitter Header Photo Image size
Header Photo: 1,500x500 pixels
Your Twitter header picture is the photo that shows up at the highest point of your Twitter profile page and is layered behind your profile photo. Because this header photo is somewhat bigger than your profile photo, ensure you spare it at the highest resolution conceivable. This will give you space to get innovative with the picture you use for your header and is also one of the main pictures that followers will see when they run over your profile page.
· The suggested picture size for your Twitter header is 1,500x500 px.
· The most extreme record size is 5MB.
· Twitter picture types are restricted to PNG, JPG, or GIF.
Twitter In-Stream Photo Image size
In-Stream Photo: 440x220 pixels
Twitter users can incorporate social media pictures or even social media infographics to any of their tweets without the photos influencing their tweet character check. Transferred photos will show up in your followers' streams and the floods of their followers if they have re-tweeted your content.
The platform, however, may fall your Twitter pictures into more modest sizes or measurements so as to fit the user's stream, so ensure that you set your Twitter to show the piece of the photo that you need followers to see. You can do this by setting the width of your picture to fit the base prerequisites, and horizontally centering your content so the main components of the picture are noticeable in the imploded rendition.
The base social media measurements for this picture to seem extended is 440x220 px with a viewpoint apportions of 2:1.
· The suggested viewpoint proportion is 16:9.
· You can tweet up to 4 pictures all at once.
· You can alter pictures if tweeting from the Twitter iOS or Android application.
· The greatest social media measurements for this picture to seem extended is 1,024x512 px.
· The picture shows up in-stream imploded at 506x253 px on desktop.
· The greatest document size is 5MB for photos, 5MB for vivified GIFs on mobile, and 15MB on the web.
4) YouTube
YouTube has introduced itself as an incredible platform on social media for brands to contact their audiences through social video content, and with more than 1 billion special users, it's justifiable why standing apart on this platform with great quality pictures are important.
YouTube Network Profile Picture Image size
Network Profile Picture: 800x800 pixels
While YouTube permits you to choose different profile picture borders (square or circle), the measurements remain the equivalent so ensure that your YouTube has a profile picture set up before you select your border.
· The suggested profile picture size is 800x800 px.
· The picture will show as 98x98 px.
· Network profile picture type is restricted to JPG, GIF, BMP or PNG.
YouTube Network Cover Photo Image size
Network Cover Photo: 2,048x1, 152 pixels
Known as your "network craftsmanship", this cover photo can go about as a route for watchers to remain longer on your network and view more of your content if the network workmanship is highly visual. Use websites, like Canva, to assist you with making free network workmanship.
One of the important things to recall, however, is that because watchers are watching YouTube content on different gadgets, the size of this network cover photo will change in perspective proportions and measurements. Ensure that you have optimized this specific picture for each streaming gadget.
· Tablet show: 1,855x423
· Mobile presentation: 1,546x423.
· Television Display: 2,560x1, 440.
· Desktop: 2,560x423, although 1,546x423 pixels is consistently obvious. The adaptable zone in which this picture might be obvious is 507 pixels to one side and 507 pixels to one side of the sheltered zone.
YouTube Video Upload size
Video Uploads: 1,280x720 (Minimum HD)
Your YouTube network is deficient until you begin transferring your video content to the social platform, which is one of the main pieces of building up your online presence on the webpage. Videos can enlighten watchers something concerning you as a person or highlight a product or service that your business is advertising.
· All YouTube videos must keep up a 16:9 perspective proportion.
· All together for your video to qualify as full HD, the measurements you use must be in any event 1,280x720 px.
5) Instagram
With regards to displaying your visual imagination, no other photo-sharing social network is as famous for this as Instagram. With more than 500 million users, what is the ideal social media picture size for your content on this platform?
Instagram Profile Picture Image size
Profile Picture: 110x110 pixels
With Instagram being an outwardly based platform, utilizing the correct social media picture for your profile picture is the place where everything starts to guarantee that audiences can undoubtedly remember you or discover you through the Explore tab.
· Your profile picture shows up on your profile at 110x110 px.
· The picture shows up round on the platform but is a square photo with a viewpoint proportion of 1:1.
Instagram Photo Thumbnails Image size
Photo Thumbnails: 161x161 pixels
At the point when a user goes to your page, your content is introduced to them in a format is known as "The Grid," which is the entirety of your pictures and videos organized in lines of thumbnails. These more modest forms of your pictures and videos will at that point grow once a user taps on the content piece and incorporates a spot for individuals to remark.
· The photo thumbnails will show up on the page at 161x161 px.
· Thumbnails are introduced as square photos with a viewpoint proportion of 1:1.
Instagram Photo Image size
Photo Size: 1,080x1, 080 pixels
When a user has clicked into a thumbnail of your photo or video, the photo size increments or is amplified for the user to see. This is the place where you need to guarantee that you transfer content at its highest resolution as Instagram can diminish the resolution of content marginally when it hasn't been taken locally on the application.
· The size of Instagram pictures has been expanded to 1,080x1, 080 px.
· Instagram, however, will even now scale these photos down to 612x612 px.
· These pictures will at that point show up in the feed at 510x510 px.
· The photo size is typically shown as either a square or square shape with an angle proportion somewhere in the range of 1.91:1 and 4:5 proportions.
· For portrait (4:5) photos, the suggested measurements are 1,080x1, 350 px.
· More modest featured header pictures will show up as 204x204 px and bigger featured header pictures will show up as 409x409 px.
Instagram Stories Image size
Instagram Stories: 1,080x1, 920 pixels
Instagram Stories have become a well-known method of sharing more visual content onto the social network with both video and picture alternatives accessible to users to distribute.
· The suggested resolution is 1,080x1, 920 px.
· The base resolution is 600x1, 067 px.
· The viewpoint proportion for Instagram Stories is 9:16.
· The greatest document size is 4GB.
6) Pinterest
As a marketing device, Pinterest can be an astounding social network to help drive reference traffic to your site because of how the platform is predominately involved in outer connections. So when utilizing this device as a feature of your marketing strategy, ensure that you optimize your Pinterest page continually and use the correct social media pictures for your pins.
Pinterest Profile Photo Image size
Profile Photo: 165x165 pixels
If you decide to set up your Pinterest account through Facebook, Twitter, or email, the platform will use those profile photos from those accounts for your Pinterest page. If, however, you need to set up another profile picture, you'll have to transfer a square picture that Pinterest will at that point resize to fit.
· Your profile photo will show up at 165x165 px on the landing page.
· It will also show up at 32x32 px on the remainder of Pinterest.
· The most extreme record size is 10 MB.
· Pinterest picture types are restricted to JPG and PNG for profile photos.
Pinterest Pin Image size
At the point when you're adding a pin to your board, you have to recollect that Pinterest sets a cap for the width of the picture you pin but not the length, which is extraordinary if you need to share social media infographics as pins. This allows you to add a picture that is square or one that will scale to be significantly taller. Simply ensure that you make social media pictures for this platform because they enhance the user.
· Pins on the primary page will show up as 236 px, where the height is scaled.
· Pins on a board will show up as 236 px, where height is scaled.
· Extended pins have a base width of 600 px, where height is scaled.
· It is prescribed to use a picture viewpoint the proportion of 2:3 to 1:3.5
Pinterest Board Display Image size
With regards to Pinterest, making sheets is one of the main pieces of the platform so as to organize your pins and assist drive with dealing with your site. When making sheets, ensure that you use social media pictures that fit the size standards impeccably. In addition to the fact that it is important to pick a photo that is tempting to your audience, it's important to pick one that is applicable to that specific board.
· The social media measurements for enormous thumbnails are 222x150 px.
· The social media measurements for more modest thumbnails are 55x55 px.
Regardless of whether you decide to go scene or portrait, transfer to Facebook or Twitter, ensure you follow this manual to removing the guesswork in sorting out which social media picture sizes work best on which platforms. Bookmark this post to spare it as a source of perspective for when you take pictures for social media, and pursue our bulletin to keep awake to date with our most recent content.